Our Story

 

Founded by Bineta Sylla, Fragrances de Frères was created through a lifelong passion for fragrance, haircare, skincare, cosmetic formulation, wellness, sensory comfort, and meaningful self-care. Inspired by her multicultural background and third-culture family roots in Senegal, France, and Italy, Bineta blends luxury fragrance with thoughtfully crafted haircare, skincare, and wellness products made with high-quality ingredients, including select oils and butters sourced from her homeland of Senegal to preserve authenticity while supporting local artisans and traditional craftsmanship.

After a 19-year career in public schools , her journey as a mother and advocate for her twice-exceptional child, other neurodiverse children, and their families inspired the creation of a more intentional and inclusive self-care brand centered around emotional wellness, sensory-conscious living, and meaningful everyday luxury. Through Fragrances de Frères, she aims to create products that bring comfort, calm, connection, and culturally inspired wellness experiences to individuals and families of all ages.