Meet the Founder

Our Story

Founded by Bineta Sylla, Fragrances de Frères was created from a lifelong passion for fragrance, haircare, skincare, cosmetic formulation, wellness, sensory comfort, and meaningful self-care.

Inspired by her multicultural background and family roots across Senegal, France, and Italy, Bineta blends luxury fragrance with thoughtfully crafted haircare, skincare, and wellness products made with high-quality ingredients. Select oils and butters are sourced from her homeland of Senegal, helping preserve authenticity while supporting local artisans and traditional craftsmanship.

After a 19-year career in public schools, her journey as a mother and advocate for her twice-exceptional child, other neurodiverse children, and their families inspired the creation of a more intentional and inclusive self-care brand centered around emotional wellness, sensory-conscious living, and meaningful everyday luxury.

Through Fragrances de Frères, Bineta aims to create products that bring comfort, connection, beauty, and culturally inspired wellness experiences to videos and families of all ages.